kz7.com - What Is SEO

Website Success comes from Search Engine Positioning

How to Rise to the Top!

Ever wonder how some websites are shown on Page One of the search engine results? The websites that do appear on Page One get thousands of visitors while those on deeper pages get the leftovers.
Are you looking for an easy and fast way to boost your web site's search engine rankings and traffic? When someone searches Google for a keyword related to your site's products or services, does your web site appear in the top 10 results, or does your competition?
Attaining high rankings at the top search engines like Google, Yahoo!, AOL and MSN can give your business a big boost in traffic and sales. But, how can you achieve these top search engine rankings?

Higher Rankings translates into Higher Traffic!

Search Engine Optimization companies (SEOs) can get search engine rankings to jump to Page One of Google, Yahoo, MSN and AOL with only minor changes to a website's layout or text. They also can get their client website's in the major indexes in just a few days.

Facts About SEO

1) 56.6% of Internet users abandon their searches after the first two pages.We use proven search engine placement techniques to rank more sites in more top positions than anyone else in the search engine optimization industry in our price category.
2) Over 85% of prospective customers use the Internet to find what they are looking for. Georgia Institute of Technology If you do nothing else, search engine optimization, search engine placement and keyword related advertising can make up 80 - 90 percent of your website traffic.
3) A good ranking on a major Web search engine can make the difference between commercial success and failure.Penn State School of Information Sciences & Technology.

How much does it cost?

The cost question is the most variable we seen. The national average is $995 a month. But we believe this figure is too high and abusive. The SEO team at Advent Digital will provide the same services and Page One Results for much, much less per month, with a one-time setup fee.*

How can this be done?

The SEO staff at Advent Digital use a combination of the following:
1. Keyword Density Building
2. Paid linking back to your website, (minimum of 2200 links back to your website)
3. Building an offsite "minisite" containing the information about all your website pages
4. Setting up an RSS feed from the "minisite" to all the major search engines
5. Adding new and related content to your website and "minisite" weekly, while notifying the search engines each time content is added or changed

This all may sound technical to you, however we have the knowledge and experience to make your website appear in the search results on Page One.
The Answer... employ Advent Digital to perform SEO work on Your Website to Easily Boost Your Link Popularity and Search Engine Rankings!

How Important are the Top Search Engines?
We have a chart below that represents the searches done in the United States in 2004. It shows our main focus should be on just 4 search engines; Google, Yahoo, MSN and AOL.

The top 4 are 91% of the Internet's searches!

Click Here To Sign Up

The Plan
Here is what is included in our SEO Package:
1) In the first month - establish a "Industry Links" page as the foundation of 1400 Incomming links, to your website.
2) Determine your current Page Ranking with Google, Yahoo and other top search engines.
3) Change the text on your "Home" page to increase your Key Word Density.
4) Add 300 to 400 new links back to your website per month.
5) Setup website statistics to monitor and graph increases in traffic.
The Results
Here are the results you can expect:
1) An increase in your Google Page Rank during the first 60 to 90 days of the program.
2) A second increase in your Google Page Rank during months 4 to 6 of the program.
3) A significant increase in website traffic will be seen in months 3 onward.
4) By month 4 all of the top Search Engines, Google, Yahoo, MSN etc. will be regularly "spidering" your website for new content to list in their search engine database.
5) By month 5 you should have more than 2,000 websites linking back to your website.
6) By month 5 you should have doubled or tripled your original daily website visitors.
7) By month 6 you should have a strong body of evidence to help you decide for continuance, or cancellation.
The Investment
The Advent Digital SEO package is a very low per month fee for local or regional companies. (considered advertising)
You may cancel after only 6 months if you desire. (National companies by quote)
Sometimes I hear people say "The mechanic's car is never in tune".
Well that may be true, BUT...

I have to work to show that SEO development pays off. So I just checked online and found that my website ranking has jumped over a thousand points this past month. There are now 9,958 combined links reported back to my website www.AdventDigital.net
This doesn't include Google, because they will no longer reveal the links-back data.
High ranking means higher up in the results, which translates into more website traffic, which means more business.
URL List
Total
Allthe
web
Alta
Vista
Google/AOL
HotBot
MSN
Yahoo!
www.adventdigital.net
9,958
1,900
1,880
68
840
3,410
1,860
I know the number of links back to Advent Digital is more than 12,000, so the number will jump drastically next month too.
My website traffic is up too. The current average is 6,000 to 6,800 visitors per month!

Amazing #1 Position on Page 1 of Google (this could be you)

When you consider the results, the monthly fee is really chicken feed.

I've been talking to you about SEO work and the effectiveness of it.

Here is a winner:
I published www.northtexaslife.com on January 3, 2005. (Domain name was registered on Dec 15, 2004)
I setup SEO work on January 18, 2005.
By January 31, 2005 this website has a "Link Popularity" of 449:
URL List
Total
Alltheweb
AltaVista
Google/AOL
HotBot
MSN
Yahoo!
www.Travelleap.com
39
9
10
0
5
5
10
www.spinnakersailing.com
372
46
70
13
91
83
69
www.northtexaslife.com
449
34
34
0
2
345
34

Here is the Most Amazing result:

On February 3, 2005, Searching on MSN for "Texas Life Insurance" he is #1 - WOW
Actual Screen Print
Number 1 Ranking in the MSN Search Engine. This website is going to be a winner!
When you consider the results, the monthly fee is really chicken feed.

Please call for a phone consultation at 210-493-6193, Greg Schipper.



More Detailed Information

What is PageRank?PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. You can check the PageRank value of any page by downloading the Google Toolbar.History of Site RankingIn the early 1990’s when the web was emerging, several sites having industry specific content were being added to the web each day. Web surfers, on the other hand, had very few tools to locate such sites, which they believed were out there but did not have a clue about their domain names or web addresses. With the birth of Yahoo in 1993, surfers were offered some relief. Yahoo classified each site it discovered in a neatly organized directory list and also embedded a search engine in its site to search for sites based on ‘keywords’ existing in its database. Several other search engines like AltaVista, Excite, Lycos etc. followed the search trends offering site search facilities to users. Most of these search engines relied heavily on Meta Tags to classify the relevance of websites based on the keywords they found in the tags. Things seemed to work out fine before site owners and webmasters realized the value of how they can ‘embed’ industry specific keyword phrases in their Meta Tags and other site code, thus manipulating their way to show up higher in search results. Over a period of time, search engine results started getting cluttered with sites that spammed their content with relevant keywords but had poor site content for the visitor. The very essence, credibility and importance of search engines was now being challenged to deal with how they could offer a more refined search output to their users. Then Comes Google PageRankGoogle realized the problem conventional search engines faced in dealing with this situation. If the control of relevance remained with the webmasters, the ranking results would remain contaminated with sites artificially inflating their keyword relevance.The Web, by its very nature is based on hyperlinks, where sites link to other prominent sites. If you take the logic that you would tend to link to sites that you consider important, in essence, you are casting a vote in favor of the sites that you link to. When hundreds or thousands of sites link to a site, it is logical to assume that such a site would be good and important. Taking this logic further the Google founders, Sergey Brin and Larry Page formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They evolved a formula called PageRank (named after its founder Larry Page) where the algorithm would count the number of sites that link to a page and assign it an importance score on a scale of 1-10. More the number of sites that link to a page, higher its PageRank. Note: The scale of 1-10 on Google is not linear. It is exponential in nature, believed to be a base of 6 to 7, that is, PR 7 website is 6 times more important than PR 6 website. Sergey Brin and Larry Page deployed their PageRank algorithm with the launch of Google in 1998. The result was a grand success. Google surpassed its competition by serving superior and relevant results using a formula that was difficult to manipulate. This new algorithm not only helped in providing authentic and quality information, but also made it very difficult for site owners and webmasters to cheat their way to a top rank.Google’s PageRank is important because it is one of the primary off-page factors that influences your page’s ranking in the search engine result pages.
The best keyword tool is WordTracker. I've used it and it is super. Wordtracker helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered. You'll find out how popular these keywords really are. Then for each major search engine, they'll show you the chances of making the top 10.
Get a free trial WordTracker here.
PageRank in Google's own WordsGoogle explains PageRank as follows ( http://www.google.com/technology/ ):PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.For more information on Google PageRank, go to http://www.google.com/webmasters/4.php http://www.google.com/technology/ Relationship between Search Engine Ranking and PageRankWhile the exact algorithm of each search engine is a closely guarded secret, search engine analysts believe that the search engine results (ranking) is some form of a multiplier factor of ‘Page Relevance’ and ‘PageRank’. Simply put, the formula would look something like – Ranking = (Page Relevance) x (PageRank) The PageRank logic made sense and the algorithm seemed impregnable at the hands of the webmasters. The search results of Google search have demonstrated high relevance and this is one of the main reasons for their resounding success. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking sites in their search engine result pages. Since the early days of the web, search engines have constantly tried to evolve better algorithms to rank relevant web pages. Most search engines give significant importance to “link popularity” as a criterion for evaluating importance of web pages ranking and indexing purposes. The Google ToolbarYou can download Google Toolbar (free) and install it in your Internet Explorer within minutes. Among other useful features, it displays the PageRank of each web page you visit. The Google toolbar appears just below your Internet Explorer browser and can be used for making a search on the web from any page. Google toolbar displays the PageRank of each web page on a scale of 1-10. If you have the Google toolbar installed in your browser, you would be used to seeing each page's PageRank as you browse the web. Google does not display the PageRank of web pages that it has not indexed. Please note that the Toolbar displays the PageRank of individual pages and not the site as a whole.Note: Ideally, a higher PR value means you can expect to take on (or expect to beat) more competition (number of existing web pages) for that search term to land a good ranking position. Therefore, we recommend making PR based selection of your keyword phrases. What is Link Popularity?"Link Popularity" system is based on the number and quality of links you get to your web site pages. This means, higher the number of links pointing to your page, the more important your page would be considered. The ‘numbers’ on stand-alone basis are not the only factor that determines your site’s importance. The other related factors that determine your site’s importance are the quality of sites that are linked to yours, quality of their content as well as their industry relevance to your site. A web page that links to your site passes on a portion of its own PageRank value to your site. The higher the PageRank of the linking page, the higher is the value passed on to your page.PageRank also gets divided over the total outgoing links of the linking page. For instance, you get a higher value from a link on PR5 web page that has only 15 outgoing links as against, from a PR5 web page that has 100 outgoing links. It is therefore important to pursue securing links from higher PR web pages that have lesser number of total outgoing links.Link Popularity CheckThere are simple ways you can use to check the link popularity of your web site. The simplest way is to type the following in Google Search. link:www.yourwebsite.com Other major search engines have different syntax to search for your link popularity. You can use the Link Popularity Analyzer tool on our site to check the link popularity of your site across various search engines in one shot.Build Link Popularity to Increase PageRankBuilding Link Popularity is one of the most critical aspects of search engine marketing. While manipulation of PageRank is not easy, it is not difficult to enhance it by improving your link popularity. By undertaking a long-term link building campaign, you can boost your site’s PageRank and improve your site ranking significantly. In the recent past, Google and other Search Engines have deployed other components of algorithm similar to PageRank (like TSPR- Topic Sensitive PageRank and Hilltop – Links from expert documents) and further, taken the ranking weight to off-page factors.As the off-page factors gain importance in ranking websites; it has become increasingly important to pro-actively boost such factors in your favor. As more and more webmasters now realize the importance of PageRank and Link Popularity, it is not difficult to exchange links with sites that fall in your industry segment.
What Are Webfeeds (RSS), and Why Are They Good to Have For Your Website?What is RSS? RSS (Known to stand for Really Simple Syndication or Rich Site Summary) is an XML-based format for distributing and aggregating Web content (such as news headlines). Using RSS, Web content providers can easily create and disseminate feeds of data that include, for example, news links, headlines, special offers, and summaries. Webfeeds make it easy and efficient to keep track of the latest content published by your favorite sites. So what’s a webfeed?… In a nutshell, a webfeed is a way for online venues to continuously “feed” you announcements of their latest content, with links to each new content item.To instantly learn what’s new on a site, just check its feed. When you’re trying to follow developments at dozens or hundreds of sites, your time savings can be enormous. Webfeeds are an emerging communication medium, not just a technology. They offer considerable advantages to Internet users and online publishers, and they’re an excellent complement to other kinds of online media. RSS Have Many Benefits to Business Websites: Many site owners have discovered they can easily utilize the information in RSS feeds to provide fresh web content. RSS feeds are composed in XML, which is a very simple markup language. Businesses can easily parse the RSS feed and dynamically. Site visitors can obtain these same new feeds in there favorite portals such as 'MyYahoo'. The feeds will continuously update, supplying a steady stream of automatically generated fresh content. RSS allows website owners to:
Provide fresh and relevant content on their website, which encourages users to return.
Search engine spiders will visit your site daily for fresh rss feeds and in doing so will index your site pages more often (Very Important for a site owner, this helps with search engine ranking).
Automate content delivery.
The benefits of RSS feeds are not limited to webmasters, surfers benefit from the technology as well
Increase exposure in niche markets.
Communicate with user bases and reach potential customers via an alternate communication method.
Define themselves as an industry expert.
Automate content delivery.

* Fees quoted are for companies who host with Advent Digital, slightly higher for others. The one-time setup fee is currently $225 with a 6 month minimum run, to produce high ranking results. All orders are subject to acceptance by Advent Digital. No adult-content or casino websites.

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